How many of you have ever gone for a roadtrip? How many times you get lost because there are no clear signs on the road to guide you? This is the same for website design. Without a good navigation, people actually can get lost in a website. This is extremely important if your website is hosting many multi-tier web pages such as e-commerce site, social networking site, web 2.0 sites, and others. So what happen when people get lost in a website?
There are many scenarios of what can happen. The following is what I think I will do:
1. I am adventurous. I will look around the website to figure out where I am and where I can go.
2. I am a try-er. I will go back to the homepage and move from there.
3. I am a give-up. I will just quit the website.
Regardless whether which option I will choose, each of these options might bring a damage to your website reputation. For instance, when someone left an e-commerce site because he/she does not know where he/she is, the site will lose a potential buyer. Or other consequences.
Thus, it is important to have a site with user-friendly navigation. What are the factors that determine if a website design has a user-friendly navigation?
A List Apart identifies 3 important aspects of user-friendly navigation. A website navigation is user-friendly, when the user is able to answer the following 3 questions:
1. Where am I?
2. Where can I go?
3. Where have I been?
If your user is able to answer the above questions without looking at your website URL, congratulation, your website design has a very user-friendly navigation.
However, if you think that you need to improve on your website design navigation, A List Apart provides 3 important tips in designing your website design navigation:
1. Do not link to the page where you are on.
Many web pages actually have a link from its page to itself. This creates a confusion for the user. I am on this page and why I am being directed to the same page again.
This challenge can be overcome if there are appearance differences to let the user know that this is actually the link that goes to this same page. For instance, you can easily change the color of this link to another color using CSS.
2. Tell your users where they are now.
This can easily be achieved by:.
- Using breadcrumbs: home > section 1 > you-are-here-now page.
- Highlighting the proper section / page correctly. Use different CSS styles to signify the section / page that the user is in.
3. Think before you link
Make a thorough thinking before linking a page from your website.
Some important points to consider:
- Is this link needed to be linked in the global navigation? Or is it possible just to keep it in a sectional navigation?
- How many links should I have in the global navigation?
- What sections do the users want to access frequently? (You can create quick links for this)
- Many others.
All of these tips come just to one goal - provide your users a friendly navigation in terms that they can access your website contents easily, know where they are now, know where they can go later, and know where they have been.
Do not let your users lost in your website.
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